The Esports Viewership Illusion: Why Big Audiences Don’t Translate Into Revenue
The esports industry spent years promoting record-breaking viewership as the ultimate indicator of success. Every major event boasted new highs—peak viewers, hours watched, concurrent streams, regional milestones. Yet in 2025, the disconnect between esports viewership and actual revenue has never been more obvious. Despite millions of fans tuning into competitive gaming, many organizations, leagues, and tournament operators are struggling to monetize effectively.